Febelgra, the professional association of the Belgian graphics industry
A campaign to promote the added value of print
Campaigns, graphics & digital design, digital printing
‘I love print’… a campaign to promote the added value of print.
We thought up the slogan and created a mood swatch where we combined different types of tactile paper with specialised printing techniques, inks, and refinement techniques. A lovely discovery for and by print enthusiasts. The printed mood swatch and media campaign lifted our customer into a happy mood.
A subsequent step was a cross-media inspiration blog, ‘I love print’, where Febelgra members and non-members can post their cases and also get some inspiration.