Crossmedial portfolio: Optiek Vermeulen Middelkerke website

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Optiek Vermeulen Middelkerke - website

The client

Optician Vermeulen Middelkerke

The requirement

A new fully responsive website

Our services

Digital design, website, content marketing, copywriting


Our solution

Soft looks

The colours used for the look and feel of the website are mostly white and “vieux rose” (old pink), with a touch of gold. They match perfectly with the soft colours of the interior of the optician shop itself. We also advised our client to present all product photos of the glasses in a straight and sober way, with a white background, to maintain the soft and fresh line.

Intuitive use

We chose to highlight the assortment with a prominent link to the brands. We did this with the additional navigation on the homepage (on the header image) and via the logos of all brands. Once you are navigating deeper into the product pages, an extra menu appears on the left with all brands of the assortment.